Taking some time to tidy-up the office over this Holiday Week-End, I discovered the 90 second promotional film below. This was probably used originally as part of the material shown at cinemas prior to the feature film, and proves just how early Humdrumming dedicated itself to providing well-bound books to the discerning reader.

Head here: Choosing a Strong Book

Ever wonder how a book is made?

No, not the writing part… that’s simple:

1. open bottle of whisky
2. place paper in typewriter
3. pour whisky in neck
4. pound typewriter keys
5. occasionally puff on cigar
6. slap ass of passing secretary (male or female, your option)
7. repeat #3 – #6 until deadline arrives
8. yell as editor until deadline is extended sufficiently to permit at least one cycle through #3 – #6
9. hand brilliant novel to editor for publication

See? Simple. Read the rest of this entry »